Today's guest writer, Keith A Griffiths, talks about a subject very close to my own heart - that of SEO and the snake oil salesman that abound in this market sector.
SEO has to be one of the most misunderstood and worst sectors in business today in relation to taking money from businesses or individuals for paid services and under delivering on results.
"There are good quality SEO firms out there that can help businesses; an SEOs bottom line comes into question with SMEs, thus driving smaller businesses into the realms of the sector that should be regulated,' in my opinion'."
If SEO firms where regulated and told they could only trade under a strict set of conditions, then this would start to give confidence back to business owners that they are dealing with qualified businesses, the SEO sector is filled with unskilled and unqualified individuals that under deliver.
How many times have I listened to businesses tell me they don't know what they are paying for, or businesses that pay just to get there keywords onto page one of Google, other related search engines or websites just to find they are not making any money or converting their visitors.
It really does upset me to find businesses that are not given actual documented strategies, they are given print screen diagrams of keywords from there analytical programs.
It's a fact there is a huge % of businesses that don't make any money from having a website. So what can people do, what is it that an SEO can do that other qualified business owners cannot do?
Your goal is to be on page one of Google for your selected terms or on the front of a high traffic website, 'that's it'. As long as you have great services or products you can make a huge amount of money online.
This is achievable through structured planning, but focus on the how, not on the need, ask yourself if you're on page one will this help you achieve your goal, and what is your long term strategy?
If you reach page one for your targeted terms, do you think people will use your services, 'would you?'.
How do you deal with your prospects? Who are your prospects? How much time do you spend on understanding your market?
What I am suggesting here is that SEO has been diluted into something which it is not, and business owners need to start to understand how to run their businesses.
Keep reading Isn't It Time the SEO Sector Was Regulated by the FSA?